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A cheesy ad featuring William Shatner (foreground) and DeForest Kelly (background) standing looking heroic, wearing polo shirts, casual pants, with white belts. They seem to be standing at Vasquez Rocks, where the Gorn episode. of the original Star Trek was filmed. The text of the ad reads, partly, ''He commanded a great enterprise. And hunted the ultimate shirt. They found 100% cotton comfort inside 100% polyester washability outside. It's Cotton Where It Counts. Fashion's final frontier.'

1968 Robert Bruce, “Fashion’s Final Frontier” cotton shirt ad featuring William Shatner & DeForest Kelley